The Company

The client is based in 21 UK locations, with over 9,500 staff nationwide.  They are renowned in the marketplace for their innovative and collaborative culture, commitment to delivering an outstanding quality of client service and enabling their own people to excel in everything they do.

The company’s breadth and depth of services make it a leading force in its chosen areas of business – audit, tax, consulting and corporate finance – and it works with clients who vary from owner-managed businesses to large multinational operations. It takes pride in a long-standing reputation for providing an efficient service, an independent approach and world-class expertise.

The Team

The Customer Management Team has achieved year-on-year revenue growth of 24% and with over 140 professionals they are one of the UK’s leading and most distinctive providers of customer-centric business solutions.  Focussing on the three areas of sales, customer service and marketing, they deliver solutions that help their clients maximise the value of their customer relationships.

The company’s capabilities are much broader than those of the traditional CRM houses, they include: Customer and channel strategy, sales / marketing / service capability design, strategic / tactical operational improvement, process design, technology solutions, organisational design, and management of change around the resulting implementations.  Whether their clients want to capture new customers or maximise the value from their existing customer relationships the Customer team can help.

Given the current market environment, there has been significant growth in projects aimed at reducing cost-to-sell and cost-to-serve for their clients.  This is on top of a bedrock of interesting and varied assignments with businesses which are growing, changing or looking to address new markets.  They are therefore looking for motivated business and technology consultants with a proven track record in their chosen area of CRM expertise to be part of, or lead, teams on client-facing engagements.

The Role

• Join the Marketing Effectiveness Practice team (part of Enterprise Applications – Customer) tasked with  bringing in-depth centralised decisioning knowledge to the team
• Support Next Generation Customer Management proposition – through developing the analytics capabilities – suitable to the company and industry specific demands
• Help to build and develop the Customer Insight and Data Analytics knowledge within the company
• Work with other parts of Enterprise Applications – Customer including: Sales, Multichannel, Technology and Business Transition

The Person

• 2 yrs min experience in data analytics and consumer insight
  • Good experience in designing, building and implementing predictive models, segmentations (market, behavioural)
  • Conversant in all forms of consumer insight from qual/quant research to database marketing
  • Understanding of techniques such as chaid, regression, k-means and hierarchical clustering, factor analysis, RFM, principle components analysis, econometrics
  • Strong experience of SAS, SPSS or other leading analytics software
  • Good understanding of GIS and postcode segmentation tools
  • Solid understanding of the third party data market – geodems, modelled data, electoral roll etc
  • Comfortable with campaign management processes and software:  UNICA ; Alterian; Aprimo; Siebel
  • Strong excel financial modelling skills – Monte Carlo simulation a bonus
  • Strong Access skills – ability to create complex and interactive databases
• Past jobs in Marketing services agency , advertising agency, specialist consulting, or client analytics team is desirable
• Both data planners and data miners will be considered – but planners require a good understanding of all the above
• Looking to move into broader business consulting environment – to leverage their data/consumer understanding to improve business performance (less about doing the data mining, more about using it well!)

Other:

• Extensive travel may be required at times
• Right to live and work in the UK
• Minimum 2.1 degree or equivalent from reputable university

To apply for this role, please email your CV to recruit@mcgrawstone.co.uk